Mockups are free. A plan starts only when you say yes. The minimum is three months, then it rolls monthly. The first month is refunded if you are not happy with the finished site.
The map promise is described on the promise page: one search, one area, measured on a grid. It does not cover ordinary blue-link rankings, and it is not offered when the free check says the patch cannot be won.
After twelve months the domain and the files can transfer to you. Cancelling before then takes the hosted site offline unless we agree a handover.