What belongs above the fold on a trade site
The town, the job, a way to call, and proof you have done it before. Everything else can wait.
Notes
Field notes for getting found.
Short pieces on sites, map results and reviews. No funnel theatre.
Why the map pack beats another directory badge
A directory rents you a listing. A map result is the shelf customers already stand in front of.
Asking for a review without sounding desperate
The ask belongs on the invoice and in the van, sent the evening the job is finished. Not three weeks later.
Six pages is enough
Home, the services you want, the towns you cover, proof, and a way to get in touch. The rest is vanity.
How a grid scan is different from “we rank number one”
One pin in the centre of town is a postcard. A grid tells you whether the whole patch can find you.
What to do when a rival’s listing is spam
Report it with the evidence, then get back to your own profile. Chasing them is not a marketing plan.